Whit


With the human population growing at. Its current speed, we are facing an imminent food supply shortage in the near future. Livestock production already occupies over 70% of all agricultural land, we have overfished the ocean, and pollution is threatening crop production. Yet we (Westerners) have not tapped into one of the most sustainable source of protein and nutrients: insects.

This is the inspiration behind Whit, a line of pasta made with cricket flour. The brand aims to break the Western taboo of eating insects by redefining the associations of the cricket. A series of infographic illustration collages are created as its main visual identity to convey that many familiar animals share the same nutrients and benefits as the insect.



ELISAVA 2016
Concept, art direction and design: Anna Kabanina, Carolina Benoliel, Christina Chen 
This is a student project. All content belongs to their authors